10 Tips For Creating Spreadable Service

Service that spreads is service worth having. Here are 10 tips for creating service so good people can’t help but talk about it.

1. Make it personal. Use names. Remember details. Make people feel known.
2. Exceed expectations. Deliver more than was promised.
3. Recover brilliantly. When things go wrong, the recovery is remembered more than the failure.
4. Make it easy. Remove friction at every point.
5. Surprise people. Unexpected delight is the most talked-about kind.
6. Be consistent. Trust is built by doing the same good thing repeatedly.
7. Give people a story. Something worth telling someone else.
8. Respond fast. Speed of response signals that you care.
9. Follow up. After the transaction, check in. Most don’t.
10. Mean it. People can tell the difference between genuine care and performance.