100 Blog Posts On, My Number One Lesson

My number one lesson from 100 posts: that it’s better to have connection than community if you want to achieve greatness.

What’s the difference?

Community is a group of people who may have something in common, but don’t necessarily know each other. Connections are fewer, deeper, and result in change and action. If a community does cause change, it’s not because they are a community. It’s because there are connections within it.

If you want to climb blog rankings, earn ad-revenue, sell product – then you need to play the numbers game. The volume game. Your community is about hits more than heart.

If you are less interested in having fame and more interested in developing a small following that talk regularly, that aim to achieve goals together, who inspire each other and have a high degree of emotional buy in, then your aims are different. You’re not about volume. You’re about value. You write with people, not for them.

Your connections are more about heart than hits.

If you want the gold, go for community. And that’s fine if you do. If you want to achieve greatness – not fame, but actually doing something that matters – then go for connection.