3 tips for following up

I’m sure we’ve all struggled with the topic of follow up. How do you chase someone? Should you? What if they’re ignoring you?

Here’s my perspective:

1. Tell people you'll follow up

If you’re sending something you need a reply on, say: “I’ll follow up on X date.” If you’re reaching out to someone for the first time, say: “If I don’t hear back from you, I’ll follow up again in case you haven’t got this message.”

By saying that you WILL follow up, I’ve found it makes it easier for me to then actually do it.

2. Follow up without commentary

Don’t explain why you’re following up, or attempt to imagine reasons why they haven’t replied.

No need to say: “Not sure if you got this…” or “Pinging this to the top of your inbox” or “I’m worried you’re ignoring me.”

Delete all the commentary. If you’ve done step 1, you can just say: “As I said I would, I’m following up on this.” This demonstrates that you keep your word.

3. Following up can be a favour

All of us forget to reply to things. Those who follow up often do a gesture of kindness by reminding us — as long as they do it without commentary.

My view is that people are overwhelmed by communication. If I follow up, I’m doing a favour.

How many times should you follow up? I think 3 times is fine. On the last attempt say something like: “I won’t follow up again – if anything changes, do reach out.”