Newsletter


Again, One Is Too Small A Number

Happy birthday to us. We celebrate our first birthday today. Right in the middle of recession hype, on August 12th 2008, I put paper to pen and Aaron+Gould was born.

One year later I realise again than one is too small a number to achieve significance.

One is too small a number because one year isn’t enough to do what we want to do. We believe in experience, we really do, and the frameworks that we have built contain the type of thinking that is needed not only in businesses, but in charities, churches, families, cities, orphanages, and the rest. Memories matter. And memories are made from compelling experiences.

One is also too small a number, because I didn’t do this year by myself. I signed the papers, but my team has worked tirelessly with me. But even we didn’t do this by ourselves. We did it with you. Every Exeter Twitterati, every friend from around the world, every person who comments and encourages me on this blog, every person whose had coffee with me – every one – we did it with you.

And we intend to do the next year with you too.