Another Look at Scattering Seeds

Like Minds Conversation Helsinki came about through a chain of events I could never have planned.

It came about because we asked 1000heads to partner with us for the Like Minds Conference in February – without charging them. We just wanted to give them more exposure.

From that, our relationship began to flourish. One connection led to another, and before we knew it we were in Helsinki running a Conversation and a Summit with the tourist board of Finland.

Value vs Volume

I’ve been reassessing my thinking on value vs volume.

I’m not sure you can predict which relationships will be valuable and which won’t. We’ve all been let down by people we had expectations of, and surprised by others who exceeded them.

This means that if I carefully plant my few seeds in a few select locations, am I not leaving room for the exception? I’d invest in the ones predicted to yield most return – and miss the ones I wouldn’t have predicted.

I’m beginning to see that we need both the value and the volume play. Spreadability is like scattering seeds – you don’t know which will yield what. But by scattering a volume, you create room for expectations to be both let down and exceeded.

Volume-based scattering is the training ground where value-based relationships then come to the fore.