Broadcasting Hypocrisy

There is something deeply hypocritical about broadcasting the importance of listening.

I see it constantly. People who advocate conversation but only broadcast. People who talk about community but never build any. People who retweet posts about authenticity without being authentic themselves.

This isn’t a new problem. The preacher who doesn’t practise what he preaches is as old as preaching itself.

But in Social Media, where the gap between what you say and what you do is often visible, the hypocrisy is particularly glaring.

The test is simple: does your behaviour match your message? If you’re saying ‘Social Media is a conversation’ but you never respond to anyone, you’re a hypocrite. If you’re saying ‘community is everything’ but you treat your audience as a broadcast channel, you’re a hypocrite.

I’m not exempt from this. I’ve caught myself doing it. The point isn’t perfection – it’s awareness, and then correction.

Do what you say. Or change what you say.