Building The Kingdom: Knowing Me, Knowing You

To be a king-maker, you have to know your kings. The strongest teams are those who know each other inside out, and can maximise each other’s strengths and minimise each other’s weaknesses.

Knowing you, and you knowing me, means that we don’t compete with each other but we complete each other.

When anyone asks me who to speak to about digital publishing, I send them to Andrew Davies. If anyone needs Social Media measurement, it’s Olivier Blanchard. Anyone overloaded needs Robin Dickinson’s blog immediately. And so on.

These people are plugging people into me when they need what I offer. That’s the multiplying effect of people-to-people.

A scripture that confounded me for years was “One can put a thousand to flight, two can put ten thousand to flight.” I never understood how 1+1 could equal 10, until I began to realise: if I spend my day doing what I am best at, and let others do what they are best at, then neither of us wastes time. Our combined productivity equals a 10.

The volume-based game that most people play online makes this impossible. Everyone is too busy building their own super-personal ego brand to get to know you.

People-to-people is not a volume but a value play. Know me, and enable me to get to know you.