Content is a Commodity. Clarity is King.

We have so much content that we are drowning. If aspiring social media magnets could only do half of what has been blogged about, as opposed to finding new ways to do what they aren’t doing every day, then we’d have a plethora of Chris Brogans. But, we don’t. And it is the same with the western consumer: we are stuffed full of content, and yet clarity – the one thing above all else that we crave – is alluding us. When I can tell you in three words what I do, what I sell, what I believe, what I represent – or when you do the same to me – then we will cut through the fog. Less content, more clarity.