How To Humanise Campaigns

I’ll be in London speaking at the Social Not For Profit Summit on two things: humanising campaigns, and converting followers to advocates.

Humanising Campaigns

Anything campaign we do at church – and with Like Minds – always profiles people of various demographics, because the number one question people ask when entering a community is ‘who here is like me?’ You humanise campaigns by putting real people at the centre, not your message.

Converting Followers to Advocates

By inviting people to be involved – by putting the kids in the show – you increase people’s emotional investment and they become advocates. This only works if you genuinely believe in them.

John Maxwell always says that the strongest leadership is needed in church, where people are not paid to work and cannot be threatened to work. The same is true of any cause-driven community. You can’t cheat your way to advocacy.

The links between both: you humanise campaigns by including people, and you convert followers to advocates by including them. It’s the same principle. The platform enables people to realise their lives, and in doing so, they carry your message further than you ever could.