How To Sell, Today (With Video Example)

A stop-motion video recently did the rounds. At the end, the two guys making it took a bow and quietly let the audience know they could buy the T-shirts they were wearing.

This is a masterstroke of salesmanship. Here’s why it works.

By the end of 4 minutes of stop-motion mastery, you trust them. You like them. And you want to be part of the community they’re part of. It’s like the end of the theatre – as the actors bow, I want to go and have drinks with them because I’ve shared an emotional experience with them. We’ve been part of the same story.

Then they let you know you can buy a piece of the story. It’s memorabilia. And in the experience economy, memorabilia extends the experience by creating a physical touch point for the emotion experienced in a fixed event.

By buying the T, you’re becoming part of the story.

People keep telling us ‘tell stories’ but they often don’t say how, and they don’t say how you monetise it. This is an exceptional example of both. Create an experience first. Then offer people a way to extend it.