MC Hammer on Social Media

MC Hammer’s 20-minute talk on Social Media marketing was an unexpected useful find this week.

MC Hammer is quite the entrepreneur. To hear a man who has been at the height of entertainment for over 30 years talk about Social Media was very insightful.

What I particularly enjoyed was him describing how the music industry “goes from grass roots to mainstream”, and how when he’s in the moment writing a song, he’s already thinking about how the music video will go, how the tour will go. This “long term view, short term execution” is something I learned from my friend Yann Gourvennec at Like Minds, and it rings very true with Social Media.

We are in an emerging industry that is still quite immature. This talk reminds us to have our eye on the bigger picture and the end product, in a rapidly changing arena.

The skills of an entrepreneur are to see the opportunity and ability to create value here, keeping an eye on the overall landscape whilst adapting to the ever-shifting tools, methods and trends.