My Like Minds Slides on Spreadability at WOM UK

I spoke at the Word of Mouth UK Association earlier this year on the subject of Spreadability vs Reach. You can view the slides on Slideshare.

If you want to learn how we do a lot of Like Minds, how we make things out of nothing, and how we motivate and build a team of people, there’s a good number of ideas and thoughts in there.

If you want a more detailed analysis of the Rage Against The Machine vs X-Factor example, I wrote a full case study on it at the end of last year.

I also found this exceptional series of articles by Henry Jenkins called “If it doesn’t Spread, it’s Dead” on the subject of spreadability. He wrote it over a year ago, but the ideas are very close to what I’ve been developing. He provides a far more academic and structured approach – well worth reading.