No More Big Events?

Seth Godin says big events don’t work because they aren’t as good as “frequent cheap communication.” It’s a good challenge.

Why, in an age of such connectedness, do we still try to fill rooms?

Here’s an idea: don’t run a big event that stands alone. Instead, create touch points. Make events the last touch point in a journey of discussion, debate and getting to know people. And of course, that event then serves as the first touch point for people to connect deeper, begin collaborating, and putting together the next series of touches.

Big events breed crowds with little connection. Small touch points create the conditions for genuine people-to-people. You need both – but the event only makes sense as part of a sequence, not as a standalone.