“Our Specials” to “You’re Special”

If you’re in a Catch 22 situation and thinking of doing the hard sell, don’t.

Selling has been replaced by serving. If you can give the best service, then you’ll get the best sales.

Rather than talking about “Our Specials”, start talking about “You’re Special”.

Does this mean soft sell? No. It means serve hard. Serve each other rather than sell yourself.