Social Innovation, Broadcast Duplication

There is a danger in moving away from anything that doesn’t seem ‘techie’ or ‘new’, without understanding what the traditions actually are.

I believe that Social – the mindset before the media – is our default form of communication. Two ears, one mouth. Some lead, some follow. The conversation changes as each person speaks. It’s fluid, dynamic, guided, adapting.

Then we package that discussion up, put it on CD, ship it – and we have broadcast. It doesn’t change anymore.

Social is always changing, which is why I believe all innovation comes from social.

Social innovation. Broadcast duplication.