The Warmth And The Light

Light might bring someone to you, but it’s warmth that keeps them.

When it comes to church, people don’t just want great direction – teaching, a well-run service, professional handouts, great songs. They want connection – the warmth of friends, family, shared interest, belonging.

Consider your blog. It might be the quality of the writing that gets them there at first, but it’s the warmth and sense of community that keeps them.

The same is true in business. It might start with a great product (light), but it becomes about the service and care that makes it work (warmth).

The question for any community or business: are you just providing light? Or are you providing warmth too?