Twitter: Something Has to Change

Twitter, something has to change.

Not the platform – but the way we use it. Most people use Twitter as a broadcast tool with a reply button. They post. They don’t listen. They broadcast – and occasionally, when someone replies, they respond. But they’re not in conversation. They’re performing.

The original promise of Twitter was a real-time stream of thought and conversation, where the boundaries between who was ‘big’ and who was ‘small’ were less relevant than who had something interesting to say.

That promise is still there, but buried under the noise.

What needs to change: stop measuring success by follower count. Measure by the quality of conversations you’re having. Actually respond to people. Post less. Say more. Listen more than you broadcast.

Twitter can still be what it promised. But only if we use it that way.