Video: What Social Means for Broadcast Business

Last Friday I spoke at Creative Brkfst in Plymouth about what Social means for Broadcast Business. Three main sections: the history of Social and Broadcast, key concepts and truths, and using the Social / Broadcast Matrix to become Social.

Most of the content builds on what we’ve already discussed here. But there were also some new ideas I introduced:

1. Social innovates. Broadcast duplicates. All innovation begins in Social, and then Broadcast duplicates and publishes it.
2. What starts as value in Social, technology or ego turns into volume with Broadcast. Power is a massive part of this.
3. There are three ways to go from Broadcast to Social: socialise your content, socialise your channel, or socialise both.

We’ll pick up on these ideas over the coming weeks.