What Farmers Can Teach Us About Social Media

I wrote a guest post on Search Engine People: ‘What Farmers Can Teach Us About Social Media.’

It’s looking at what we can learn from how a farmer scatters seed and how we should scatter our message, whatever it might be. Part of it is from the manuscript I’m working on called Social.

Here’s an excerpt from the piece:

With all this talk of going from ‘push to pull’ and ‘interruption to permission’ and ‘search to social’, there is one little problem: it all starts with an initial push and an initial interruption. How can someone give you permission to talk to them if they haven’t already met you? How can someone search and find you if they don’t already know something about what their problem is? How can you pull someone to you without them first coming into your remit?

The answer is in the scatter. The farmer scatters broadly before he gathers selectively.